Where
Agenda
8:30AM – Registration Opens – Coffee & Pastries
9:00AM – Seminar Begins – Tim Norlin with Roehl Transport
12:00PM – First Half of Seminar Ends – Lunch
1:00PM – Seminar Resumes – Lindsey Trent with Next Generation in Trucking
3:30PM – Seminar Ends
Overview:
This seminar explores the evolving landscape of workforce development in the trucking industry, focusing on strategies to attract and retain the next generation of professionals. Key discussion points include:
Who is the Next Generation?
- Understanding the characteristics, values, and expectations of the next generation entering the workforce.
- How shifting workforce demographics impact recruitment and retention.
Career & Technical Education (CTE) in Wisconsin & The State of Education
- Overview of Wisconsin’s CTE programs and their role in workforce development.
- How industry partnerships can strengthen educational pathways into trucking careers.
- Challenges and opportunities in preparing students for careers in transportation.
Recruiting, Retaining and Managing Gen Z
- Effective strategies to attract young talent into the trucking industry.
- Best practices for engaging and retaining Gen Z employees.
- Leveraging technology, work-life balance, and professional development to create a sustainable workforce.
Speakers:
Tim Norlin – Vice President of Driver Employment, Roehl Transport
Tim is the Vice President of Driver Employment at Roehl Transport, Marshfield, WI. He is a graduate of Iowa State University with a BBA in Transportation and Logistics. Tim has over 37 years in the transportation industry and has held positions in Operations, Sales, Safety, Driver Training and Development and Driver Recruiting. Tim currently serves on the board of directors of the Commercial Vehicle Training Association and the Next Generation in Trucking Foundation. Tim is also a member of the North Central Wisconsin Workforce Development Board. In February of 2020, Tim was named the 2019 Recruiting Professional of the Year by Transport Topics magazine.
Lindsey Trent – Co-Founder and President, Next Generation in Trucking Association
Lindsey Trent is the Co-Founder and President of the Next Generation in Trucking Association a non-profit association with the mission to promote trucking as a positive career field and create trucking programs while encouraging training and employment of young people in the trucking industry; and connecting them to training and employment opportunities.
Lindsey fell in love with the trucking industry while also learning about its vast employment needs when she started a job in truck driver staffing. She went on to work in business and customer development of Ryder, the transportation industry leader in supply chain solutions for North America. From professional drivers to technicians, equipment maintenance to warehousing, entry-level staff to Leadership, Lindsey brings a wealth of knowledge, connections, and solutions to every door. She is passionate about introducing young people to trucking and the opportunities it an provide, leading her to revolutionize the industry by launching education and industry partnerships that aid in creating a skilled, diverse, and equitable workforce.
Lindsey serves on the Board of Directors of the Kentucky Trucking Association and several school advisory boards including Fairdale High School where she helped start their Diesel Technician program.
Lindsey is a graduate of Purdue University and resides in Louisville, Kentucky with her husband and two kids where she enjoys working out, golfing, traveling, reading, and spending time with her family.
